Influencer Marketing - Influencer Marketing Resources (Page 2)

Agency team reviewing influencer campaign reporting results for clients

How to Report Influencer Campaign Results to Clients

Influencer campaign reporting for clients is the process of compiling campaign performance data — reach, engagement, conversions, content outputs — into a clear, structured document that shows your client exactly what they paid for and what it delivered. Done well, it closes the loop on every campaign, builds trust, and makes renewal

Influencer analytics dashboard showing campaign performance across multiple client accounts

Influencer Marketing

Best Influencer Analytics Software for Agencies 2026

Influencer analytics software for agencies is purpose-built tooling that tracks creator performance, campaign ROI, and audience data across multiple client accounts in a single dashboard. If you're running five or more campaigns and still reporting to clients via manual screenshots and pasted spreadsheets, you're burning billable

Influencer discovery concept showing social media icons and creator profiles for agency research

Influencer Marketing

Influencer Discovery for Agencies: Find the Right Creators

Influencer discovery is the process of identifying creators who are the right fit for a specific campaign — based on audience demographics, engagement rates, content niche, and follower authenticity. For agencies, getting discovery right is the difference between a campaign that converts and a budget that disappears into thin air. The

Influencer Marketing

Best Influencer Marketing Software for Agencies 2026

The best influencer marketing software for agencies in 2026 is not the same tool that works for brands. Agency teams manage 10 clients, 200 influencers, and report to 10 different bosses simultaneously — the platform built for a single DTC brand won’t cut it. After evaluating six major platforms through

Agency team managing multiple influencer campaigns across clients — operations at scale

Influencer Marketing

How Agencies Manage 50+ Influencer Campaigns at Once

The standard way to manage influencer campaigns for multiple clients is to treat each campaign as a discrete project: brief, discovery, outreach, approval, tracking, reporting — with a dedicated workspace per client. Simple in theory. In practice, when you're running 10 or more campaigns simultaneously, the whole thing collapses

Influencer Marketing

Influencer Marketing Software Pricing in 2026: Real Costs

Most influencer marketing software pricing is deliberately hidden. GRIN, Upfluence, and Aspire all require you to book a demo before anyone quotes you a number. Influencer marketing software pricing in 2026 typically ranges from $199/month for entry-level tools to $40,000+/year for enterprise platforms — and most agencies are

Influencer Marketing

Best Upfluence Alternatives for Marketing Agencies in 2026

Best Upfluence Alternatives for Marketing Agencies in 2026 The best Upfluence alternatives for agencies are Truleado, Modash, Aspire.io, GRIN, and Later Influence — each serving different agency sizes and use cases. Upfluence is a capable platform, but it was built for eCommerce brands running affiliate and influencer programs under one

Influencer Marketing

Best GRIN Alternatives for Marketing Agencies in 2026

The best GRIN alternatives for agencies are platforms built for how agencies actually work — managing multiple client campaigns, delivering branded reports, and scaling without locking into a $25,000+ annual contract. GRIN is a powerful influencer marketing platform, but it was designed for in-house brand teams at DTC companies, not

Influencer Marketing

How to Run a Creator Gifting Campaign That Actually Converts

Creator gifting campaigns are one of the most misused tactics in influencer marketing. Done right, they drive measurable conversions, build authentic brand advocates, and deliver high-quality content at a fraction of traditional ad spend. Done wrong, they're a box of product shipped to someone with 80,000 followers

Influencer Marketing

UGC vs Influencer Marketing: How to Choose the Right One

UGC vs influencer marketing isn't a trick question — they're two fundamentally different strategies that happen to involve creators. User-generated content (UGC) is brand-owned creative produced by creators or customers without audience distribution. Influencer marketing leverages a creator's existing audience to reach new people. The

Influencer Marketing

How to Scale Your Influencer Agency from 3 to 30 Clients

Let's skip the fluff. You started your influencer marketing agency, landed a few clients, and now you're stuck somewhere between 3 and 10 — overwhelmed, undercharging, and wondering if this thing can actually scale. It can. But not the way you're running it right now.

Influencer Marketing

Influencer Contract Essentials: What Every Agency Must Include

Influencer contracts are not paperwork. They are protection. A vague or missing contract is how agencies end up with creators who miss deadlines, publish off-brand content, or disappear after receiving payment. A solid contract prevents all of that — and makes disputes easy to resolve when they happen. This guide covers

Agency Tips

Building Your First Influencer Roster from Scratch: A Step-by-Step Guide

Your influencer roster is your agency's foundation. Here's exactly how to build one from zero that wins campaigns—no guessing, just proven steps.

Roster Building

Building Your First Influencer Roster from Scratch

Your roster is your currency. Learn how to build your first influencer roster from zero—sourcing, vetting, organizing, and scaling strategies that actually work.

Calendar with deadline and influencer content planning

Influencer Marketing

How to Handle Late Deliverables from Influencers (Without Burning the Relationship)

Late influencer deliverables don't have to cost you a client or a creator relationship. Here's the exact process top agencies use to handle them professionally — before, during, and after the deadline.

Influencer Marketing

How to Spot Fake Followers Before You Pitch an Influencer to a Client

Fake followers can sink a campaign and damage your agency's reputation. Here's exactly how to vet influencers for audience authenticity before you pitch them to a client.

Comparison of micro, macro, and mega influencer tiers for marketing campaigns

Influencer Marketing

Micro vs Macro vs Mega Influencers: Which Is Right for Your Client?

The biggest mistake agencies make is letting clients default to 'bigger is better.' Here's how to match the right influencer tier to the right campaign goal — with the numbers to back it up.

How to write an influencer brief for agencies

Influencer Marketing

How to Write an Influencer Brief That Gets Great Content Every Time

Most influencer briefs are either suffocatingly prescriptive or dangerously vague. Here's the 8-element framework for writing briefs that get creators excited and deliver great content every time.

Marketing analytics dashboard showing influencer campaign performance metrics

Influencer Marketing

How to Measure Influencer Marketing ROI: A Complete Guide for Agencies (2026)

Most agencies are still screenshotting engagement numbers into a deck and calling it a report. Here's how to actually measure influencer marketing ROI — and present it in a way that keeps clients renewing.