Agency Tips - Influencer Marketing Resources

Influencer Marketing Resources

Agency Tips

A collection of 8 posts

Agency professional composing influencer outreach email on laptop

influencer marketing

Influencer Outreach Email Templates That Get Replies (2026)

The average influencer receives 5 to 15 outreach messages per day. Most get deleted in under 10 seconds. An influencer outreach email template is only as good as its first two lines — if those lines don't earn attention immediately, the rest doesn't matter. The right template

Smartphone split screen showing TikTok and Instagram interfaces for influencer marketing

influencer marketing

TikTok vs Instagram for Influencer Marketing (2026)

TikTok vs Instagram influencer marketing is the question agencies field on nearly every client discovery call. The honest answer: it depends on who you're trying to reach, what you want them to do, and how much content production bandwidth your client has. This guide gives you a decision

Charts and graphs showing influencer marketing ROI benchmarks for 2026

influencer marketing

Influencer Marketing ROI Benchmarks for Agencies: 2026 Guide

Influencer marketing ROI benchmarks for agencies in 2026 vary by platform, creator tier, and campaign goal — but the numbers that matter are earned media value (EMV), cost per engagement (CPE), and conversion rate. Micro-influencers on Instagram typically deliver CPE between $0.20–$0.80 with engagement rates of 3–6%

Building Your First Influencer Roster from Scratch: A Step-by-Step Guide

Building Your First Influencer Roster from Scratch: A Step-by-Step Guide

Your influencer roster is your agency's foundation. Here's exactly how to build one from zero that wins campaigns—no guessing, just proven steps.

How to spot fake followers in influencer marketing

influencer marketing

How to Spot Fake Followers Before You Pitch an Influencer to a Client

Fake followers can sink a campaign and damage your agency's reputation. Here's exactly how to vet influencers for audience authenticity before you pitch them to a client.

Comparison of micro, macro, and mega influencer tiers for marketing campaigns

influencer marketing

Micro vs Macro vs Mega Influencers: Which Is Right for Your Client?

The biggest mistake agencies make is letting clients default to 'bigger is better.' Here's how to match the right influencer tier to the right campaign goal — with the numbers to back it up.

How to write an influencer brief for agencies

influencer marketing

How to Write an Influencer Brief That Gets Great Content Every Time

Most influencer briefs are either suffocatingly prescriptive or dangerously vague. Here's the 8-element framework for writing briefs that get creators excited and deliver great content every time.

Marketing analytics dashboard showing influencer campaign performance metrics

influencer marketing

How to Measure Influencer Marketing ROI: A Complete Guide for Agencies (2026)

Most agencies are still screenshotting engagement numbers into a deck and calling it a report. Here's how to actually measure influencer marketing ROI — and present it in a way that keeps clients renewing.