Peter Hall

influencer marketing

Influencer Brief Template: The Only One You'll Need

An influencer brief template is a ready-to-use document that tells creators exactly what to produce, how to post it, and what to avoid — saving you the back-and-forth that kills campaign momentum. Below you'll find the exact template Truleado-powered agencies use across gifted, paid, UGC, and multi-platform campaigns. Copy

influencer marketing

Best Aspire.io Alternatives for Marketing Agencies in 2026

Aspire is a powerful influencer marketing platform. But if you're running an agency — not a brand's in-house team — you've probably already noticed the mismatch. Aspire was designed for enterprise brands with dedicated influencer programs, not for agencies juggling 10, 20, or 50 client campaigns

influencer marketing

How to Report Influencer Campaign Results to Clients

Influencer campaign reporting for clients is the process of compiling campaign performance data — reach, engagement, conversions, content outputs — into a clear, structured document that shows your client exactly what they paid for and what it delivered. Done well, it closes the loop on every campaign, builds trust, and makes renewal

influencer marketing

Best Influencer Analytics Software for Agencies 2026

Influencer analytics software for agencies is purpose-built tooling that tracks creator performance, campaign ROI, and audience data across multiple client accounts in a single dashboard. If you're running five or more campaigns and still reporting to clients via manual screenshots and pasted spreadsheets, you're burning billable

influencer marketing

Influencer Discovery for Agencies: Find the Right Creators

Influencer discovery is the process of identifying creators who are the right fit for a specific campaign — based on audience demographics, engagement rates, content niche, and follower authenticity. For agencies, getting discovery right is the difference between a campaign that converts and a budget that disappears into thin air. The

influencer marketing

Best Influencer Marketing Software for Agencies 2026

The best influencer marketing software for agencies in 2026 is not the same tool that works for brands. Agency teams manage 10 clients, 200 influencers, and report to 10 different bosses simultaneously — the platform built for a single DTC brand won’t cut it. After evaluating six major platforms through

influencer marketing

How Agencies Manage 50+ Influencer Campaigns at Once

The standard way to manage influencer campaigns for multiple clients is to treat each campaign as a discrete project: brief, discovery, outreach, approval, tracking, reporting — with a dedicated workspace per client. Simple in theory. In practice, when you're running 10 or more campaigns simultaneously, the whole thing collapses

influencer marketing

Influencer Marketing Software Pricing in 2026: Real Costs

Most influencer marketing software pricing is deliberately hidden. GRIN, Upfluence, and Aspire all require you to book a demo before anyone quotes you a number. Influencer marketing software pricing in 2026 typically ranges from $199/month for entry-level tools to $40,000+/year for enterprise platforms — and most agencies are

influencer marketing

Best Upfluence Alternatives for Marketing Agencies in 2026

Best Upfluence Alternatives for Marketing Agencies in 2026 The best Upfluence alternatives for agencies are Truleado, Modash, Aspire.io, GRIN, and Later Influence — each serving different agency sizes and use cases. Upfluence is a capable platform, but it was built for eCommerce brands running affiliate and influencer programs under one

influencer marketing

Best GRIN Alternatives for Marketing Agencies in 2026

The best GRIN alternatives for agencies are platforms built for how agencies actually work — managing multiple client campaigns, delivering branded reports, and scaling without locking into a $25,000+ annual contract. GRIN is a powerful influencer marketing platform, but it was designed for in-house brand teams at DTC companies, not

influencer marketing

How to Run a Creator Gifting Campaign That Actually Converts

Creator gifting campaigns are one of the most misused tactics in influencer marketing. Done right, they drive measurable conversions, build authentic brand advocates, and deliver high-quality content at a fraction of traditional ad spend. Done wrong, they're a box of product shipped to someone with 80,000 followers

influencer marketing

UGC vs Influencer Marketing: How to Choose the Right One

UGC vs influencer marketing isn't a trick question — they're two fundamentally different strategies that happen to involve creators. User-generated content (UGC) is brand-owned creative produced by creators or customers without audience distribution. Influencer marketing leverages a creator's existing audience to reach new people. The

influencer marketing

How to Scale Your Influencer Agency from 3 to 30 Clients

Let's skip the fluff. You started your influencer marketing agency, landed a few clients, and now you're stuck somewhere between 3 and 10 — overwhelmed, undercharging, and wondering if this thing can actually scale. It can. But not the way you're running it right now.

influencer marketing

Influencer Contract Essentials: What Every Agency Must Include

Influencer contracts are not paperwork. They are protection. A vague or missing contract is how agencies end up with creators who miss deadlines, publish off-brand content, or disappear after receiving payment. A solid contract prevents all of that — and makes disputes easy to resolve when they happen. This guide covers

How to Onboard a New Client to Your Influencer Agency (Step-by-Step)

The first 30 days with a new client determine everything. A smooth onboarding builds trust, sets clear expectations, and positions your agency as the expert. A rough one creates doubt — and doubt is hard to recover from. This guide gives you the exact step-by-step process to onboard new influencer marketing

What Is an Influencer Marketing Platform? Complete Definition + Guide

An influencer marketing platform is software that helps agencies manage creators, campaigns, client approvals, and budgets. Here's exactly how they work and why they matter.

How a 4-Person Agency Scaled to 50+ Clients Using an Influencer Marketing Platform: The Data

One agency went from managing 5 clients in spreadsheets to 50+ in an influencer marketing platform. Here's the data, timeline, and what actually changed.

Best Influencer Marketing Platform for Small Agencies (Under 10 People)

Small influencer marketing agencies waste 15+ hours a week on spreadsheets. Here's what an influencer marketing platform really does—and why it's essential for teams under 10 people.

Agency Tips

Building Your First Influencer Roster from Scratch: A Step-by-Step Guide

Your influencer roster is your agency's foundation. Here's exactly how to build one from zero that wins campaigns—no guessing, just proven steps.

Roster Building

Building Your First Influencer Roster from Scratch

Your roster is your currency. Learn how to build your first influencer roster from zero—sourcing, vetting, organizing, and scaling strategies that actually work.

influencer marketing

How to Handle Late Deliverables from Influencers (Without Burning the Relationship)

Late influencer deliverables don't have to cost you a client or a creator relationship. Here's the exact process top agencies use to handle them professionally — before, during, and after the deadline.

Agency Operations

The Influencer Campaign Approval Process: How Top Agencies Run It

The approval process is where most influencer campaigns quietly fall apart. Here's how top agencies build structured, fast workflows that keep clients happy, creators moving, and campaigns on schedule.

influencer marketing

How to Spot Fake Followers Before You Pitch an Influencer to a Client

Fake followers can sink a campaign and damage your agency's reputation. Here's exactly how to vet influencers for audience authenticity before you pitch them to a client.

influencer marketing

Micro vs Macro vs Mega Influencers: Which Is Right for Your Client?

The biggest mistake agencies make is letting clients default to 'bigger is better.' Here's how to match the right influencer tier to the right campaign goal — with the numbers to back it up.

influencer marketing

How to Write an Influencer Brief That Gets Great Content Every Time

Most influencer briefs are either suffocatingly prescriptive or dangerously vague. Here's the 8-element framework for writing briefs that get creators excited and deliver great content every time.